IHOP turns a sizzling side dish into the main course.
Bacon gets its own menu at the pancake house with a thick-cut, steakhouse-style variety of the breakfast staple slathered in maple glaze, IHOP announced Tuesday.
The “Bacon Obsession” menu features bacon that the chain says is “five times thicker” than its regular bacon. And while the breakfast meat can be ordered solo, IHOP also has it on new menu items like the Steakhouse Premium Bacon Burger and a Maple Bacon Milkshake.
Bacon gets its own menu at IHOP
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Breakfast is served all day until June 13. IHOP’s menu will also include Candied Bacon Pancakes loaded with hickory-smoked bacon strips; a Steakhouse BLT; Bacon Lovers Combo, two candied bacon pancakes with slices of thickly sliced breakfast meat; and the Oreo ‘N Bacon Waffle Sundae, among others.
“As guests return to restaurants, we know they are looking for appealing and familiar comfort food, as well as new ways to enjoy classic favorites, and bacon is the perfect option to meet both needs,” Jay Johns, President at IHOP, said in a statement.
IHOP teased the release of its “premium” thick-cut bacon on social media, prompting some critics to tackle the hype.
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“I would say that bigger bacon is the same as bacon and no bigger than bacon,” noted one user on Twitter in the chain’s ad for “bigger bacon.”
Another added, “The only thing better than bacon might be a nice steak.”