Reddit may not have had the most memorable commercial during Sunday’s Super Bowl, but it certainly had the shortest.
The community discussion website, recently hit the headlines after some of its commentators wanted to trade heavily short-short stocks like GameStop Corp. GME urging,
debuted its first Super Bowl ad with a five-second text card that looked more like the credits of “The Big Bang Theory” than a typical Super Bowl ad with high production value.
“If you’re reading this, it means our bet has paid off,” the ad read. “Big game spots are expensive, so we couldn’t buy a full one.”
The price of a 30-second commercial for this year’s Super Bowl was $ 5.5 million, which equates to about $ 915,000 for five seconds, according to Variety.
Updating: It re-aired for the beginning of the fourth quarter, so probably increase that budget a bit.
At just five seconds, Reddit’s still wasn’t the shortest commercial in Super Bowl history: Miller High Life had a one-second ad in 2009, and Seattle’s Ivar’s Seafood Restaurants aired a half-second regional ad that same year.