A Boise news anchor became an instant celebrity on Tuesday after his station accidentally tweeted his biography page in their feed that was otherwise reserved for breaking news, sparking a wave of quippy comments on Twitter.
Following the tweet, Mark Johnson, a news anchor at KTVB, the capital of Gem State’s capital, expanded his reach well beyond Mountain West.
The tweet caught the attention of Idaho Republican Gov. Brad Little, other Idaho figures, and national brands such as Fort Washington, Pa.-based Splenda.
Little seemed to make a false campaign statement, writing, “As your governor, my goal is to make Idaho a place for Mark Johnson to live, and for the Mark Johnsons who have left to return.”
Senator James Risch, R-Idaho, retweeted the biotweet, writing “Mark Johnson indeed.”
Johnson called the debacle “pretty hilarious” and predicted that his teenage daughters might have a hand in the tweet.
“All I can say is I WILL get them back for this! (But probably not),” he wrote.
Apparently Johnson’s daughters were not involved. KTVB producer Celina Van Hyning later tweeted that she had updated Johnson’s biography on the station’s webpage and tweeted the link.
“I accidentally tweeted ‘Mark Johnson’ and now Idaho Twitter thinks I’m a hero,” she wrote in her Twitter profile.
Cleveland, Ohio’s local ABC subsidiary WEWS disagreed and tweeted that their meteorologist Mark Johnson is the “most” Mark Johnson.