Mexico City /
The idea of it Superliga with 12 major clubs in Europe fell apart, almost all teams got off the boat, so not only the mocking memes appeared, but also the great ingenuity in the field of publicity.
This is what happened to the renowned beer brand Heineken, who took full advantage of the controversy that had arisen in European football launch your new advertising image.
“Don’t drink and create a competition”, in reference to the failure of the Super League, which the teams were warned about by UEFA Y FIFA who would be disqualified by the Champions League and they would no longer be able to participate in it if this contest was held.
In such a way that Heineken has also added on its poster that it is “proud official sponsor of the champions since 1994”.
Thousands of people have shared his publication, given that it is a great resourcefulness that the marketing team of this company possessed.