The Elf on the Shelf meme has taken the 2020 holiday season by storm with celebrities who rhyme their names and post puns in inventive new ways for a meme challenge.
Comedian Amy Schumer has made one of the most viral posts with Heidi Klum, Orlando Bloom, Rumer Willis and herself. She posted the epic “Klum on Bloom on Ruum on Schum on Zoom.”
The Elf on the Shelf tradition began in 2005 when Carol Aebersold and her daughter Chanda Bell themselves published the book “The Elf on the Shelf: A Christmas Tradition” along with a special box containing a small Scout Elf. In an interview with “The News with Shepard Smith” Bell said the tradition is like a “simple game of hide and seek”.
“The elf will watch us during the day, report to Santa at night, and in the morning before the kids wake up, the elf will fly back from the North Pole and land somewhere else in the house,” Bell said. . “They move around the house, they interact with families, and hopefully bring a lot of joy and pleasure.”
Bell has cleared up some misconceptions about the popular Scout Elf, the first being that elves aren’t naughty. Second, Scout Elves cannot talk to humans. In fact, they only talk at the North Pole. Third, Bell said that families don’t buy Scout Elves, but adopt them. Since 2005, more than 14.5 million Scout Elves have been adopted worldwide. Finally, like Santa, Scout Elves are magical creatures of the Arctic, so they don’t contract human diseases and don’t need to go into quarantine during the coronavirus pandemic.
“Actually, elves have only one weakness, and that is that they can’t be touched by humans, it’s like kryptonite,” Bell said. “They will lose their Christmas magic, it is very bad for them.”
Bell is co-CEO of the Lumistella Company with her sister, Christa Pitts. Their company owns the “Elf on the Shelf” brand and continues to expand. Netflix recently acquired the AV rights from The Lumistella Company to develop original stories from the company’s full portfolio. Their company has also formed new partnerships with brands such as Honey Baked Ham, Hoover Vacuum, Kellogg’s and Allstate. Bell said she hopes her story can inspire others to make their ideas a reality.
“I tell people that you have to take that leap of faith, it’s one step before another, and it’s hard to own your own business, run your own business, self-publish that things take a lot of dedication, and a lot of patience and a lot of faith, and a lot of risk, but in the end it really pays off hard work, and it’s worth it, ”said Bell.