Hasbro Toy’s company logo is displayed on a smartphone. (Photo by Igor Golovniov / SOPA Images / LightRocket via Getty Images)
Igor Golovniov | SOPA images | Getty images
Toymaker Hasbro announced a partnership with Roblox, an online video game platform, on Tuesday to release Roblox-themed Nerf and Monopoly merchandise.
Shares of both companies were higher after the announcement. Hasbro shares gained more than 1%, while Roblox shares hit a 52-week high of $ 82.03 on Tuesday. Recently, Roblox’s stock increased by more than 7%.
The Nerf blasters will feature several Roblox games, such as Arsenal and Jailbreak, and will be available in US stores this fall. Each blaster contains a code that players can exchange online for a virtual blaster to use in-game.
“Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form,” said Adam Kleinman, vice president of Nerf Global Marketing, in a press release.
Additionally, a new version of Monopoly will include popular Roblox experiences in the game. It also includes a code that allows players to exchange online for an exclusive virtual item. The board game will be available for pre-order on Hasbro Pulse in the US and Canada and at Big Bad Toy Shop.
A Nerf Brand Experience will launch on Roblox’s platform later this year.