H.ailey Rhode Bieber wants to formally introduce herself … with a YouTube channel. Earlier this month, the 24-year-old revealed her new project with an Instagram announcement, explaining that she’s been playing around with the idea for a while, especially since she appeared in her husband Justin Bieber’s YouTube documentary. Seasons
The model explained that she loved it that people could get to know her personality and connect more with her fans. But for someone who’s been in the public eye for years, has a huge social media following, and Fashion and She covers, it’s strange that she doesn’t already have a clear mark on her identity. Instead, most of the perceptions people have of Hailey don’t come from her, but from those around her.
To begin with, Hailey is best known in the context of Bieber’s wife. (His fans had a field day when they discovered that Hailey herself was a Belieber as a tween, complete with worthy tweets about the singer and an awkward introduction in 2009.) She constantly takes on Bieber’s ex-girlfriend Selena Gomez, with superfans of the singer. actress who taunts Hailey about Bieber’s past relationship. Besides her husband, her father is actor Stephen Baldwin, her uncle Alec Baldwin. Plus, she has a bevy of celeb friends like Kendall and Kylie Jenner, the Hadid sisters, Jaden Smith and Justine Skye to name a few.
A summary of Hailey came from a short anecdote in one GQ profile of Bieber, her boyfriend not really yet. Journalist Caity Weaver and Bieber head to his Beverly Hills hotel suite when Bieber asks his bodyguard if Hailey was already there. He previously explained that he doesn’t like texting and that he hadn’t checked his phone during the conversation.
Hailey happened to be in his room, although he didn’t know when he would show up, and according to Weaver, she just sat there waiting and doing nothing. “No TV, no book, no telephone, no computer, no music, no oil paint, nothing,” Weaver writes. “She’s nice and polite and 19 and asks me, ‘What’s up?’ ”
This empty persona is exactly what Hailey wants to eradicate and she pulls out all the stops to get her image under control. To get this done, Hailey hired OBB Media to produce the videos. The production company previously worked on Demi Lovato’s new YouTube documentary, Netflix feature films, and several Bieber music videos.
The result is top notch with gleaming lighting, expertly edited videos and at least two cameras to capture multiple angles. Hailey is also calling on her best friend Kendall Jenner to attract fans, as well as most famous hairstylist Jen Atkin and stylist Maeve Reilly.
It is by no means a unique project. In fact, it’s a bit of a hodgepodge of topics when Hailey sees what sticks. In her introductory video, Hailey explains that she will have travel vlogs, skincare routines, hair and makeup tutorials, and play games with friends.
“I’m going to have great guests, nice people who are a part of my life,” she says. “We’re going to debunk some very interesting and strange rumors I’ve heard about myself. We’re also going to have some conversations about some of the things that I’m really passionate about that are very important to me, like politics, mental health, faith. “
This empty persona is exactly what Hailey wants to eradicate and she pulls out all the stops to get her image under control.
Hailey relies on her ‘flagship show’ Who’s in my bathroom, where she invites friends to sit next to her shower for “wild conversations,” to make her channel a hit. The first was Kendall Jenner. The women cook a box of Annie’s Mac and Cheese on a hot plate in the middle of her bathroom. While Hailey jokingly makes it clear that they are not sponsored by the brand, a few minutes later Kendall pulls out three bottles of her new tequila 818 to pour shots while they play “Never Have I Ever.”
The 12-minute video in which the women laugh at inside jokes, reminisce about drunken nights and Kendall consider whether to put butter in boiling water, is less like a professionally produced show and more reminiscent of high school students holding an imaginary talk show with iMovie on their parent’s MacBook. Yet more than 8.5 million people watched them get tipsy, talked about running a partner’s phone, and laughed at saving themselves from marriage – by far Hailey’s most watched video.
She redeems herself with her skincare video. Hailey wakes up at 6:45 am with a cup of coffee in hand to walk fans through her morning routine, applying face and eye masks, cleanser, oil, moisturizer and sunscreen to her face.
“Sometimes I think people are a little hesitant to mess with the mask because they’re afraid their significant other will come in and say, ‘What are you doing with your face, you look crazy,’” she says, but adds quickly admits that Bieber likes to do masks with her.
Hailey has flawless skin and sure knows what she’s talking about, but it’s kind of a missed opportunity nonetheless. Many in her fan base probably can’t afford the $ 1,000 worth of products she uses every day, and Hailey doesn’t offer alternatives or cheaper dupes.
Her most recent video is with her stylist Maeve Reilly. The women invent a random game by making an outfit exclusively from aluminum foil. Whoever has the worst design should post a photo of themselves in the getup on Instagram with the caption ‘the future of fashion’ and leave the post there for a minute.
It’s silly and a bit youthful, but Hailey is still experimenting in hopes of making a place for herself apart from Bieber and her famous friends. She may not find her until later videos where she interviews a psychiatrist / mental health expert because she has been open about dealing with anxiety and insomnia. Or maybe her personality will shine through as she shows more glimpses into her life. Regardless, it should be celebrated when a young woman makes a confident and deliberate choice to take her story into her own hands.
“I love that people are getting to know Hailey before Hailey,” she says in her introductory video. “I hope you receive that from these videos.”