Hailey Bieber is all white in Beyonce’s ‘Icy Park’ collection as she models another ensemble on Instagram
She stars in the promotional campaign for Beyonce’s third Ivy Park collaboration with Adidas
And on Monday, Hailey Bieber posted another stunning image from the collection called ‘Icy Park’ on her Instagram.
In the new photo, Justin Bieber’s wife sits slumped against a blue sky background with her legs stretched out across a mirror floor.
New collection: Hailey Bieber shared a promotional image on Instagram on Monday, modeling an all-white ensemble from Beyonce’s third Ivy Park collaboration with Adidas
Hailey was dressed in a white jacket with white skinny pants and white sneakers.
She had pulled a white knit cap over her blond hair and was staring at the camera with her head tilted to the side.
On Friday, she shared several photos from the campaign and thanked Beyonce for her choice to model the collection.
Ahhh. So grateful and happy to be a part of this campaign! she posted. ‘New @weareivypark @adidas Thank you to the Queen for receiving @beyonce.’
Ready for snow: the new collection from the superstar singer and athletic brand is called ‘Icy Park’ because it features pieces for the slopes, including shoes and clothing
Standout Job: On Friday, Hailey had shared several photos from the campaign and thanked Beyonce for choosing her to model the collection
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The superstar, singer, 39, and the athletic brand have used their third collaboration to design pieces for the slopes, including shoes, apparel and accessories.
According to Adidas, the collection was created with the aim of bringing out ‘creativity, individuality and imagination’ in those who wear the pieces.
The size-inclusive Adidas x Ivy Park line was first launched in January 2020.
Beyonce recently shared how she used fashion as an ‘escape’ during lockdown.
“The latest Ivy Park collection … consciously uses bright, bold colors to remind us to smile,” she shared.
“I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing,” she explained. “They brought me joy and made me smile in the midst of a difficult time for all of us.”
Her ideas: Beyonce, who is also modeling part of her collection for the promotional campaign, has said the process helped keep her happy during the pressures of COVID-19 lockdown