Google TV adds support for the Apple TV app

Illustration for article entitled Google TV Plugs Its Biggest Hole with Upcoming Support for Apple TV App

Photo: Sam Rutherford

The Chromecast with Google TV is simply one of the best streaming devices you can buy right now (especially for just $ 50), and now Google is plugging one of the few holes in its flagship streaming video devices thanks to upcoming support for the Apple TV app.

In a blog posted today, Google’s head of media and entertainment, Jonathan Zepp, announced that support for the Apple TV app will appear “early next year” on the Chromecast with Google TV, followed by widespread support for the Apple TV app on Android TV devices “in the future”.

By adding support for Apple TV, Google has finally supported the only major service not available on the Chromecast with Google TV, as Google TV (and the Android TV platform as a whole) already had support for practically every streaming video. app you want. , including Netflix, Amazon Prime Video, HBO Max, Hulu, Peacock and others. This compares to some other streaming devices, especially Roku devices, which still don’t have support for HBO Max as HBO and Roku continue to struggle to strike a deal HBO parent companiony AT & T’s flagship streaming services for the Roku family of gadgets.

Additionally, assuming you are a paid subscriber, Apple TV + original content is also included as part of Google TV’s personalized recommendations and search results, which Google suggests to help you better match with content that suits your tastes and preferences. L.ongtime Apple users will also have access to content previously purchased from Apple, including shows and movies in the Apple TV app on Google TV, allowing those looking for a cheaper alternative to Apple’s own streaming boxes to get a new option in the Chromecast with Google TV.

Previously, the lack of support for the Apple TV app on Google TV and Android TV was a shame, but somewhat understandable given that Apple and Google had a similar library of shows and movies available for rent or sale. It was only when Apple launched original content on Apple TV + last year that cross-platform support for the Apple TV became an increasingly important option. And now, with a growing selection of Apple TV + content, including Ted Lasso, Long way up, Little America, and more, it’s nice to see Apple’s original content available in more places.

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