Gmail for iOS already includes privacy labels

Google has included the privacy labels required by Apple in the Gmail for iOS email application, which show the data it collects from the user, such as contact information, purchases, or search history.

Gmail is the company’s second application for Apple’s mobile operating system with the labels the company has been demanding from developers since December 8. They have to specify what data they collect and what they do with it.

The email application collects data from the user’s contact information and contact list, as well as information about location, search history or purchases made.

The company also collects data on user content, identifiers, usage, diagnostic information and includes the “other data” option, as already seen in the App Store.

To see the privacy label, you need to open the App Store, search for the Gmail application and scroll down to “data related to you”. There you can see a score of the information the service collects. In turn, if you would like more information about the developer’s privacy policy, you can click the link with that phrase.

What are privacy labels

In the version of the operating system iOS 14.3, Apple released the privacy labels. This is a new feature in the App Store that describes to the user the data collected by the app they are going to use. It is part of the updates the company has added with the aim of improving user privacy and security.

It is a mandatory requirement, which means developers must provide all this information in detail so that it is included in the privacy labels that are part of the latest version of Apple’s mobile operating system. It is a mandatory and global requirement that also applies to Apple

The controversy between Apple and Facebook about the new privacy policy

Apple’s new privacy policy also requires applications to ask users for permission to track them. This initiative is known as App Tracking Transparency, and it is widely criticized by Facebook. The company claims that this measure will “limit the ability of companies to launch personalized ads and reach their customers effectively.”

Apple states that this measure is intended to protect users. “Every application, including ours, must share its data collection and privacy practices, information that the App Store presents in a way that all users can understand,” Tim Cook said in a talk given a few weeks ago for International Day of Data. Privacy.

He also explained that it is a measure that Apple users have been asking for for a long time. He, in turn, stressed that the company has long partnered with app developers so they have the time to implement this new feature.

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