One of General Motors’ two Super Bowl ads this year will feature the Cadillac Lyriq. In this included screenshot of the Cadillac ad, the Lyriq appears to be in the fictional neighborhood of the 1990s movie “Edward Scissorhands”.
GM
DETROIT – General Motors will air two commercials during this year’s Super Bowl to advertise its all-electric vehicles, the company confirmed to CNBC on Wednesday.
One of the 60-second ads will showcase the company’s new focus on electric vehicles – GM’s first business spot in more than a decade – while the other will showcase the automaker’s luxury Cadillac brand and upcoming Lyriq crossover EV.
GM recently launched the new ad campaign redesigning the corporate logo to better reflect what EVs are all about, including 30 new models worldwide with an investment of $ 27 billion in electric and autonomous vehicles through 2025. The redesigned logo is part of a new “everyone in” slogan.
“General Motors is creating a movement by making electric vehicles fun, desirable and accessible to people from all walks of life,” GM Chief Marketing Officer Deborah Wahl said in a statement. “We are excited to showcase the tremendous energy and enthusiasm behind our commitment to electric vehicles by making a big appearance at this year’s Super Bowl with both GM and Cadillac.”
A GM spokesman declined to discuss further details of the ads, which are likely to be released ahead of their national broadcasts during next Sunday’s Super Bowl LV between the Tampa Bay Buccaneers and Kansas City Chiefs.
Melissa Grady, Cadillac’s Chief Marketing Officer, said separately that the brand’s Super Bowl ad “will surprise and delight audiences by transporting an iconic piece of pop culture history into the future.” She said it will include the Lyriq, as well as the company’s Super Cruise hands-free assistance system. It is Cadillac’s first time advertising at the Super Bowl since 2012.
This will be the second consecutive year of advertising for GM at the Super Bowl. A year ago, the company released a preview of its all-electric GMC Hummer EV pickup. The 30-second ad featured NBA star LeBron James teasing the new vehicle, which is expected to go on sale this fall.