GM highlights its huge pivot to all-electric vehicles in a hilarious Super Bowl ad

General Motors has been one of America’s largest auto and truck companies for over 100 years, and with a massive “reinvention” underway, they are positioning themselves to be around for much longer.

Climate change science has made it clear that the future of transport must be greener and cleaner. Vehicles are one of the main sources of greenhouse gases, and as fossil fuels are both a limited and a polluting source, car companies will have to turn to new technologies to compete in the global market.

GM, at a big pivot from just a few years ago, is embracing that future with both hands. In November, GM withdrew from a lawsuit by the Trump administration against California’s strict emissions standards and invited other companies to do the same. Now, in a hilarious new ad, it has announced that GM will add 30 electric vehicle (EV) models by the year 2025 – just four years from now.

In the 90-second spot, which airs during the Super Bowl, Will Ferrell points out that Norway sells more electric vehicles per capita than the United States, and he clearly takes that personally. Will Norway dominate the US? Not a friggin ‘way.

“We’re going to smash it with GM’s new Ultium battery LugersFerrell explains. CRUSH THEM. “US competitiveness for the win.

Ferrell runs and grabs Kenan Thompson and Awkwafina and tells them to meet him in Norway in an electric car as soon as possible. They all end up in the wrong Scandinavian countries, and it’s just silly and smart and cute and now I kind of want to buy a GM EV.

No Way Norway | Extensive Big Game Commercial | General engines

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Even the slogan “everyone in” (with an emphasis on the EV) is just plain smart. A lot of money can bring you great marketing, but when a company leads the way in climate-friendly initiatives and combines that push with fun marketing messages, that’s a win-win for all of us.

GM’s greener, cleaner pivot point is a good indication that the tide is finally turning when it comes to electric vehicle technologies. We’ve seen the slow rollout of the concept phase over the years, and electric cars have always been embraced by hipsters and environmentalists. But this push feels like it has the potential to actually get more electric vehicles into more U.S. garages and normalize the idea that the future lies in climate-friendly innovation.

“Our team took on the challenge of transforming product development at GM and positioning our business for an all-electric future,” said Mary Barra, GM chairman and CEO when the company first announced their new battery technology last March. “What we’ve done is build a multi-brand, multi-segment EV strategy with economies of scale that can rival our full-size truck business with much less complexity and even more flexibility.”

“Thousands of GM scientists, engineers and designers are working on a historic reinvention of the company,” added GM President Mark Reuss. “They are on the verge of delivering a profitable EV business that can satisfy millions of customers.”

Whether GM is making these changes because the political winds shift with Joe Biden’s election, the capitalist landscape has changed with consumers demanding products that are better for the environment, or the company just wanting to do the right thing, the end result is the same. More climate-friendly cars are coming to the market – and a chance to beat our Norwegian friends in the electric vehicle race.