You have heard of this game Genshin ImpactPretty big deal. So big that it has brought in more than $ 1 billion (that’s three points, people) in mobile revenue since it launched almost six months ago on Sept. 28.
The data is, as usual, from industry analysts Sensor tower, who found that Genshin Impact reached this lofty figure faster than any other game on the market. Even the colossus that is Pokémon Go, with more than $ 4 billion in sales and counting, took nine months.
Before we get too festive, I have to note that Genshin Impact is a gacha game. Essentially, users play the lottery for new characters Breath of the wilderness-style world. While the vast majority of people won’t spend a dime on these types of games, the genre relies on hooking ‘whales’ or big spenders, and bleeding them for all their worth. As such, those with an unhealthy tendency to gamble are the most common victims.
Naturally, Genshin Impact sees a massive increase in sales when the developer, Shanghai-based miHoYo, releases a new character. According to Sensor Tower, the game’s daily income averages about $ 5.8 million, but when the mysterious Zhongli was added to Genshin Impact on December 1 the studio recorded a total of $ 15.5 million for the day. The arrivals of Ganyu, Xiao and Hu Tao were received with a similar willingness to spend.
I don’t know what else to do with this information. That’s a lot of money. Congratulations to the executives at miHoYo, who I’m sure are putting their wealth to good use and not just converting it into NFTs or fossil fuels or something.