Fortnite has dominated gaming for the past few years, but no one can stay on top forever. Ultimately, some players will move on, although it’s unclear what that means for Epic’s free-to-play shooter. Apple even took photos of the company’s fortune, claiming that the attack on the App Store’s payment policy is actually a plan to increase interest in the game.
Epic itself is taking the issue seriously enough to launch a campaign aimed at using current players to get their friends back into the fold. Called “Reboot a friend”, it encourages current players to choose one person from their friends list who has not played at least thirty to play matches with. Similar to the Battle Pass system Fortnite has become popular where players can access more rewards as they complete in-game tasks, giving out prizes on 1, 5, 10 and 20 matches played together.