The return of the Ford Bronco has been received with approval on behalf of all who love revamped, nimble off-road classics, and Ford wanted to make the most of them. Which now means that in the very near future we may only see Bronco dealers. One hundred stores have already responded to Ford’s offer.
This idea actually comes from the dealers themselves, not Ford, Automotive News reports. That’s because the question is so high that it actually makes sense to invest the money in construction another showroom specifically for the Bronco, Bronco Sport and all future models or derivatives. And as a bonus, Ford is rewarding those dedicated Bronco dealers with a slightly higher product allocation.
It’s probably not going to be a bad strategy. Bronco reservations are converted to sell at more than 65 percent, which is a pretty impressive stat, given that reservations were placed with a refundable down payment of just $ 100. And the Bronco Sport has sold over 23,000 units to date in the first quarter of 2021.
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When you’re dealing with numbers like that, it’s almost a guarantee that not only will you see more Bronco models in the future, but that Ford is going to be milking the hype train for everything with different trim options and lifestyle merchandise.
The renders that Ford has provided to Automotive News show a modern but still rustic wood-paneled shop that can easily double as a chic restaurant. There is a lounge area, an adaptation center, and both indoor and outdoor space for a few Broncos. It’s cute. And the goal is to create a separate space for a popular product, but still have it close to a real Ford dealer to keep the brand identity strong.
The first Broncos are planned will be delivered in June.