Fitbit, one of Apple’s wearable competitors, today announced the launch of the Fitbit Luxe, its latest fitness and wellness wristband.
Priced at $ 150, the Fitbit Luxe has a small color screen the size of the Fitbit band, which comes in colors such as white, black, and pink, with the watch case available in gold, black, and silver.
The Fitbit Luxe is Fitbit’s thinnest touchscreen tracker to date, and Fitbit expects it to be more comfortable for people to use while sleeping.
Like other Fitbit devices, it offers activity tracking and tracking of steps taken, distance traveled, and calories burned, plus it can receive call and text notifications.
There are sleep tracking functions, and when connected to a phone’s GPS, it can measure pace and distance in real time during running and jogging. It’s water resistant, so it can be worn in the pool or in the ocean, and it lasts for five days without needing to be recharged.
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As The edge points out that the Luxe has more of a fashion orientation than Fitbit’s previous devices, which is a tactic Apple tried on Apple Watch’s initial launch before shifting its ads to more of a focus on health and fitness. “Fitness & wellness advances fashionably,” reads the Fitbit Luxe marketing materials.
Fitbit has made a range of accessories available for the Luxe, including several switch and mesh bracelet options, along with double wrap and woven straps.
The $ 150 price includes six months of Fitbit’s Premium service, which normally costs $ 9.99 per month. Fitbit Premium includes advanced tracking insights, sleep tools, exercise options, and mindfulness sessions with Deepak Chopra.
The Fitbit Luxe is available for pre-order starting today, and Fitbit says it will ship in late May.