Fitbit’s hardware is solid, but software really makes the company’s smartwatches and trackers that good. It’s one of the things we’re most excited about about Google’s acquisition of Fitbit, and if we are to believe a survey from the company, there may be a new, cheaper subscription tier in the works.
The people at Android Central collected a survey from Fitbit asking users to rate a “potential new service offering”. From there, it outlines the current free Fitbit tier, which provides essential stats like step count, workout tracking, sleep score, and health stats. Then, of course, there’s Fitbit Premium, a $ 9.99 / month plan that offers a lot more data and options to manage your health.
Apparently, Fitbit is gearing up for the debut of a third subscription tier, which costs $ 2.99 per month. That’s a fraction of the cost of the regular Premium plan, and as such, this plan doesn’t really add a lot of extra data. It easily provides users with additional historical data from the information you can see in the free plan. Fitbit describes the potential new plan as:
View your activity, sleep, stress and health stats for the past month, year, forever with unlimited historical data.
As it stands, the free Fitbit plan only grants access to the last 30 days (or just 7 days for some stats) of your health and fitness data. With this plan, users who just need this information can do it in a much cheaper way.
Under the terms of the Fitbit acquisition, Google is not permitted to use Fitbit users’ data to sell or target ads. So it’s very possible that Google could turn to accessible plans like this one to increase the revenue of old and new Fitbit users. Notably, Fitbit has expanded some Premium features to free users this month.
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