Facebook may be in a ‘stronger position’ after Apple’s privacy update

Facebook has pushed back against Apple’s planned rollout of anti-tracking tools each possible opportunity, but now appears to be the social media giant changing the melody in a last-ditch effort to save face. On Thursday, CEO Mark Zuckerberg said Facebook may be in a “stronger position” after the iOS privacy updates and is optimistic about how the company will weather this change, said CNBC and CNET

“The reality is that I am confident that we will be able to get through that situation and that we will be in a good position,” he said in a club living room near the outlets on Thursday.

With Apple’s planned iOS 14 privacy updates scheduled to roll out sometime this springthe company wants to give iOS users more transparency and control over their data by asking permission before apps can track their activity in other apps and on the web.

Facebook wasn’t too keen on that idea, given about that 98% of his income stream relies on targeted advertisements, which are built around tracking someone’s surfing behavior. Company launched a campaign to convince people that personalized ads are actually good, which until now involved turning it off full-page ads in several leading newspapers to condemn Apple and running a video ad claim that Apple’s privacy updates are killing small businesses by not giving Facebook and other apps a free hand to suck up your data.

(As you might suspect, Facebook claims are found to be misleading at best, and selfish propaganda at worst. While advertising may get a little more difficult for small businesses and developers with Apple’s new updates, Facebook is ready the biggest turnover hit, not the little guys.)

However, with Apple’s updates looming on the horizon, Facebook is apparently adopting a new strategy: corn cobAka, to stay in embarrassment himself instead of admitting that you are brutally possessed.

On Thursday, Zuckerberg reiterated his concern that Apple’s decision could still hurt small businesses and developers, but also expressed hope that Facebook could take advantage of the situation, CNBC and CNET report.

“We may even be in a stronger position as Apple’s changes encourage more companies to do more business on our platforms by making it harder for them to use their data to find the customers who would like their products. outside of our platforms, ”he said.

That’s a long way from the bleak picture Facebook painted earlier. In August 2020, the company warned that Apple’s updates could lead to a more than 50% decrease in its Audience Network advertising company, which allows mobile software developers to personalize ads based on Facebook’s data. David Wehner, Facebook’s chief financial officer also expressed concern it can harm the social network’s ability to target ads effectively to users.

Apple and Facebook did not immediately respond to Gizmodo’s request for comment. Apple has repeatedly defended the planned privacy updates against Facebook’s allegations, arguing that these new features don’t completely remove targeted ads, but instead give users the chance to opt-out if they so choose.