A 3D printed Facebook logo can be seen on a keyboard in this illustration, taken March 25, 2020. REUTERS / Dado Ruvic / Illustration
Facebook Inc (FB.O) said Wednesday it is making changes to its advertising tools to comply with an upcoming privacy update by Apple Inc (AAPL.O), which will limit the effectiveness of data collection features used by advertisers.
The world’s largest social media company has overlooked Apple’s ‘App Tracking Transparency’ feature, which is expected to launch next week with the latest iPhone software update, which will allow users to prevent advertisers from tracking them in various applications .
Apple says it stands up for data privacy rights, but has come under criticism from Facebook, app developers and startups whose business models rely on ad tracking.
Facebook said on Wednesday that the changes to its advertising tools would limit the ways audiences can be selected and how the success of an ad campaign is measured.
The company said it is investing in privacy-enhancing technologies to minimize the amount of data collected from users.
Facebook and Apple are also confused about the commission fee the iPhone maker charges for apps running on iOS devices, with the social media giant backing small developers most affected by the policy.
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