Everything But Football: The Super Bowl Ads, Music & Celebrities – Live | Culture

Lil Nas X “defies logic”

Lil Nas X, the star of arguably last year’s cutest commercial (a Doritos dance-off starring Sam Elliott and Sam Elliott’s mustache) returns this year with less brutality for Logitech. The Old Town Road singer, with a range of technicolor fits, shows off futuristic creators who ‘defy logic’ over images from various young artists, illustrators, an incredible makeup artist and musicians. I’m not sure Logitech, the brand of my 2005 webcam, can be cool, but these people sure are.

M & M’s are the new card with no jail time

Someone’s airplane seat kicked? Has the concept of man-plaining made man ready? Did anyone mention a Karen? Called Karen? Nothing a package of M & Ms can’t fix, according to Dan Levy of Schitts Creek and a kidnapped, soon-to-be-eaten green M&M.

Amanda Gorman, 22, the 22-year-old laureate of America’s Youth Poet, whose performance of her poem The Hill We Climb garnered near-universal praise at President Joe Biden’s inauguration last month, recited another wonderful original work honoring three heroes : Trimaine Davis, an educator, Suzie Dorner, a nurse, and James Martin, a Marine veteran. The NFL named the trio honorary captains for the Super Bowl.

The game is heavily sponsored by this YouTube doc and without wanting to sound like a negative Nancy, here’s our 2-star review of it!

Two contrasting styles, two very different voices, an unlikely Super Bowl pair – country star Eric Church and R&B queen Jazmine Sullivan came together for an exciting rendition of the Star Spangled Banner that had both literally clenched their fists, in a genre cross that yet another NFL message from American unity.

Raya and the last dragon

Disney’s first drop of the night for another movie they are giving a multi-platform release a la Mulan, where Disney + customers can spend stupid money to watch a movie at home that would be in theaters. It looks like lower-level Disney, rather The Good Dinosaur, but it’s another vital step in a more diverse direction with a voice actor including Kelly Marie Tran, Awkwafina, Gemma Chan, Daniel Dae Kim, Benedict Wong and Sandra Oh.

Lil Baby calls out the hustlers

In an ad for Rockstar energy drinks, rapper Lil Baby talks about skateboards, nurses, DJs and more because “real rock stars aren’t behind the limelight. It’s chasing them.”

Just ten minutes before kick-off now, President Biden and his wife, Dr. Jill Biden, are speaking out on the veil hanging over today’s festivities: the ongoing coronavirus pandemic, which has killed more than 400,000 Americans. The first family shouted out the front lines and essential workers, holding a moving moment of silence for the lost.

The exceptionally talented HER sings America the Beautiful as if it were a song from her new album, distinctive and full of personality, a wonderful start to the evening. Maybe we can all play HER songs while the football is on?

Video on the go when it runs out. Jazmine Sullivan next. Treat on treat.

Exciting news for anyone who has ever heard the voice of Jazmine Sullivan before: she will play the national anthem with country singer Eric Church. It’s a strange duet on paper (and only the second in Super Bowl history) but let’s see how it turns out. Reports suggest the performance will reflect both “views.”

Also exciting: the excellent HER plays America the Beautiful. Then we can all swerve until the ad breaks.

Serena Williams loves to dance / Michelob Ultra

A range of all-star athletes including Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and a dancing Serena Williams enjoy Michelob Ultra beer during their downtime as part of the message “It’s only worth it if you enjoy it. “Just enjoying beer was all it took to become a champion.

50 Cent is back in hot water (he’s pretty much living in a giant tank of it these days) after throwing a maskless Friday night party in Florida. The rapper staged a bash in a private airport hanger in St. Petersburg and the mayor isn’t happy:

He’s not the only one to potentially face fines with other celebrities who are alleged to have the same maskless mischief this weekend.

Dr. Fauci understandably advised that people avoid large gatherings this weekend (more wings for you, it makes sense!)

“I mean watch the Super Bowl on TV, enjoy it.” he said. “Throw a party in your house with your family with the people who are there. But you don’t want parties with people you haven’t interacted with much, you just don’t know if they are infected. So as hard as that is, at least this time, just stay low and cool it down. “

Dawn soap tries to close the gap

Procter & Gamble and its leading dishwashing detergent brand, Dawn, lightly acknowledge a grim reality for many families, Covid lockdown or no: imbalance in the chore. In 65% of homes, most chores fall on one person, one image says about – surprise, surprise – the mother floating above the sink, in a place that gently encourages viewers to come together to close the “job gap.”

The Super Bowl ad breaks are usually littered with some of the most exciting new trailers of the year, but as you’d expect given the state of the industry right now, tonight will be a little different.

There were nine new spots last year (mostly for movies yet to be released), but Deadline reports that there may be only five coming later. With movie theaters still largely closed in most of the US, release dates are still in the air, so studios are reluctant to spend an estimated $ 5.5 million on a 30-second tease.

What is known is that we will get our first real look at M Night Shyamalan’s new thriller Old (which he teases on Twitter all week), Amazon will share more of Eddie Murphy’s highly anticipated sequel Coming 2 America (a movie they from Paramount, which will air it tonight), and Disney will push some unconfirmed titles (rumors suggest their Loki TV show will get a spot).

The party has already started! Miley Cyrus entertained a digital audience and crowd of vaccinated frontline workers with a “TikTok Tailgate” party singing some of her hits with the help of Billy Idol.

“Thank you very much! Welcome to the TikTok Tailgate everyone. This is my first show in about a year, and I couldn’t imagine a better way to do this than in Tampa, surrounded by healthcare heroes,” she said. appreciate you immensely and all your diligence. And for that we are going to rock hard! “

Here’s a tease if you’re curious:

It’s here! That one team is about to play against that other team to win something or whatever. If you are excited about the event, but not, you know, the sport, this is the place for hours to come.

Like every year, tonight we’ll be following all the non-football action from the biggest ads to the latest trailers to The Weeknd’s halftime show. It’s going to get unusual for obvious reasons, but there’s actually still something exciting about it happens live tonight even when we kick or drop the ball or pass or dribble?

So stay with us to find out which brands come out on top, which movies are worth getting excited about, and how The Weeknd manages to make it to the Grammys with its smashing show later on. If you’re weird enough to really want to follow the game, you can click here instead.