Dunkin ‘is working on a way to get more coffee drinkers back into stores during the pandemic: The Java giant is giving away free coffee every Monday in February to customers who make a purchase.
Dunkin ‘gives out free coffee every Monday in February
(Reuters)
DUNKIN ‘PERMANENTLY CLOSES 800 OUR SHOPPING LOCATIONS IN 2020, 8% OF US RESTAURANTS
Members of Dunkin ‘Perks – the chain’s rewards program, which offers guests five points for every dollar they spend, redeemable for a free 200 point drink – can score their free medium hot coffee with every purchase during the’ Free Coffee Mondays’ throughout the month. month, the coffee shop announced in a recent blog post.
The promotion comes after a difficult year for retailers as physical business models become increasingly challenging to take advantage of in the era of the coronavirus pandemic, with more people relying on delivery and drive-thru. Dunkin ‘had previously announced that it is expected to permanently close 800 US locations by the end of 2020. The closings, many of them at gas stations, accounted for 8% of the donut chain’s domestic restaurant chain footprint, according to a regulatory filing.
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A number of other chains have also ramped up coffee subscriptions and promotions. Panera launched a coffee subscription for $ 8.99 per month in 2020, which gives users unlimited coffee access through the app, with the first three months free for anyone who signs up. And Burger King launched a $ 5 limited coffee subscription in March 2019, although the program ended after a few months.