Piers Morgan got himself into Demi Lovato’s beef with a Los Angeles frozen yogurt, claiming The Bigg Chill store is his ‘favorite’.
Lovato said on Sunday that she “found it extremely difficult to order froyo from @thebiggchillofficial when you have to walk past tons of sugar-free cookies / other diet foods before going to the counter.”
She further instructed the company to “do better, please,” calling the yogurt shop “#dietculturevultures.”
Many on social media felt that Lovato shamed the small business and now the British writer and talking chief is coming after the “Dancing with the Devil” artist.
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As he urged his Twitter followers to read a column he had written for the Daily Mail, the former presenter of “Good Morning Britain” called Lovato “stupid” and “deceived” and seemingly took offense at her “vile attempt to bully, shame and ruin my favorite frozen yogurt shop.”
Morgan also fended off criticism from many who felt he was bullying Lovato about his column.
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“Pier’s misogyny, Morgan. Hates women. Especially if they are of color. Calls out people for bullying, but uses his platform and profile to bully women in public … ‘ wrote a Twitter user, to whom Morgan replied, “a) I like women (but not all). b) I like women of color (but not all). c) The bully in this story is Demi Lovato. d) My criticism has nothing to do with her gender or skin color – it’s because she tried to ruin a small family business during a pandemic. ”
In his op-ed, Morgan said he was “triggered” by Lovato. Demi Lovato wanted to shame The Bigg Chill, but all she did was shame herself, ”he added, defending the“ delicious, family-run shop ”.
The 28-year-old multi-millionaire pop singer was so disgusted by her experience at The Bigg Chill that she yesterday decided to declare war on the shop on her Instagram page on her 102 million followers, Morgan writes.
How dare she try to destroy The Big Chill simply because she’s doing her job, a job that is doing very well to receive the widespread popular acclaim? Who the hell does Demi Lovato think she is? ‘ he then asks questions.
Piers Morgan called Demi Lovato ‘stupid’ and ‘misguided’ after calling out his ‘favorite’ frozen yogurt shop in Los Angeles for their plethora of sugar-free offerings.
(Getty)
Morgan goes on to discuss Tinseltown as a whole, writing, “Not a day goes by without some celebrity somewhere claiming to be ‘triggered’ by something, mainly in an attempt to weaponize their victimization, raise their profile. and make money. “
“If this sounds unnecessarily cynical of me, allow me to borrow the words from Ms. Lovato’s own big hit: Sorry, Not Sorry,” he says.
The Bigg Chill wasn’t too kind to Lovato’s first verbal prods either, and responded to the singer.
“We’re not a diet vulture,” The Bigg Chill wrote in a direct message to Lovato Sunday – which she shared publicly. “We’ve been serving our customers’ needs for 36 years. We’re sorry you found this offensive.”
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On her own Instagram account, The Bigg Chill also wrote back to Lovato and tagged her social.
Demi Lovato apologized for going out on The Bigg Chill over the weekend, saying in a video Monday that she was having a bad day.
(Christopher Polk / E! Entertainment / NBCU Photo Bank via Getty Images)
“We have items for diabetics, celiac, vegans and, of course, many delicious items,” wrote the frozen yogurt shop.
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Lovato has since apologized by saying via Instagram Live on Monday that her message was “misunderstood” and reopened about her struggles with eating disorders.
‘I’m sorry I got the message wrong. I’m sorry I let some people down, ”she said.
Elsewhere in the video, Lovato went on to say, “When I messaged this froyo place, I originally wanted to make something clear, and I wanted to mention behaviors or branding that were not a good fit for me. As someone dealing with an eating disorder and is recovering. of an eating disorder, to this day I still struggle to walk into a froyo shop, order yogurt and be satisfied with it and keep it down. “
“ I know that doesn’t seem like a big deal to a lot of people, but it does to me, ” Lovato, who has been open about her struggles with eating disorders, said Monday.
(Rich Fury / Getty Images for OBB Media)
“I know that doesn’t seem like a big deal to a lot of people, but it is to me,” she continued, adding that Lovato was not fully aware of the fact that certain “diet” and “health foods” while in the store. “offerings were intended” for specific health needs. “
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Meanwhile, Morgan made headlines last month when he intensely criticized Meghan Markle and Prince Harry’s allegations against the Royal Family in their all-telling interview with Oprah Winfrey.
The fallout from his criticisms included his storming the set of “Good Morning Britain” after being called out for his consistently negative view of the Duchess before it was announced that he would not be returning to the daytime show.
The television personality was defended online by Sharon Osbourne, who subsequently left “The Talk” after being criticized for eventually making his comments possible, which were considered by many to be racist.