David Hogg says he’s starting a pillow business and going up against MyPillow’s Mike Lindell

Gun control activist David Hogg says he has a pillow fight – to MyPillow CEO and Trump supporter Mike Lindell. The 20-year-old said on Twitter he starts a pillow business and takes on Lindell.

Hogg, who survived the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida, began tweeting about pillows on Tuesday: “Radom Question: What are your main complaints about your current pillow (s)?” His tweet came the same day Lindell – a Trump supporter – brought up conspiracy theories during an interview on Newsmax, a conservative cable channel.

Hogg then said he was looking for a consultant, and later said he is starting a business with an entrepreneur William LeGate.

“Looking for a consultant with experience in the US manufacturing industry who can refer me to – and help coordinate – the production of a variety of unionized and sustainably made rectangular bedtime neck braces,” Hogg tweeted on Tuesday, ask interested parties to contact LeGate.

On Thursday, he shared more details about the company, tweeting that the pillows will be made in America and that the company will emphasize supporting progressive causes. He also said it “will not attempt to overthrow white supremacists from the US administration,” apparently digging at Trump supporters like Lindell, who believed in baseless allegations of voter fraud. Some of these supporters stormed the Capitol on January 6 and breached security in a violent riot.

Hogg also said they “hope to hire previously inceaserateb [sic] people, veterinarians and the workers of my pillow in case we let them go bankrupt, but we need to elaborate the logistics more on production and stuff. “

Lindell commented on Hogg’s plans for a pillow manufacturer, telling Axios, “Good for them … there’s nothing wrong with competition that doesn’t infringe anyone’s patent.”

Hogg tweeted the Axios article on Thursday, he writes: “Mike the ‘my pillow man’ comments on his soon to be progressive competition in the form of a forward-thinking pillow company @williamlegate and I start. This pillow fight just got real. ”

Hogg said in a tweet that he and LaGate don’t have a name for the company yet. “We want to get the pillow out as soon as possible, but we’re not going to sacrifice quality for time,” he wrote another tweet. “It’s also surprisingly difficult to find a unionized cushion manufacturer in the US, but we’ll keep looking. It just takes time.”

CBS News contacted Hogg and LeGate, as well as Lindell, through MyPillow. A MyPillow representative did not comment on Hogg’s plans for the company, and Hogg and LeGate did not immediately respond to the request for comment.

Hogg has publicly hired others to provoke conspiracy theories. “Today we started a pillow business and removed MTG from every commission assignment. Let’s take out all these insurgents with the power of the free market they claim they love,” Hogg tweeted. Thursday, referring to Congressman Marjorie Taylor Greene, who was removed from the assignments of her house committee after social media posts and videos made before she was elected to Congress surfaced again, showing that she embraced a slew of far-right conspiracy theories and suggested support for violence against Democrats.

Greene was too seen in a video confronted Hogg at the Capitol in 2019. The video, which surfaced again last month, shows Greene making false claims and following Hogg, who became one of the leaders of the March for Our Lives movement after a gunman opened fire at his high school, killing 17 people.

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