The Cuban state television is studying various markets to export programs produced on the island to other regions such as Latin America, the Caribbean and Europe, said Aimara Sierra Sánchez, director of the Export and Affairs Directorate of the Cuban Institute of Radio and Television (ICRT), official journalist Paquita Armas Fonseca reported on the Cuban television portal. Armas outlined that some proposals of the “They will not draw attention to those who see socialism as ‘an ogre'”
“The main markets in which we have explored are Latin America and the Caribbean, due to their geographic and cultural proximity to our country; the European market has also been explored, mainly the Spanish. of all possible market niches in which we determine that our products and services can be marketed, and train the necessary personnel in the tools to accelerate market research, ”said Sierra.
The The Cuban government has been pushing for months on the need to export all possible products to collect foreign currencyespecially since the decline in tourism and other sources of income due to the coronavirus pandemic. The ICRT Business and Export Directorate was established for this purpose at the beginning of 2020.
The fundamental audiovisual production of our institute is intended for the television program of the national and provincial channels, so the dialog list is not an element that the filmmakers consider to be a priority requirement within the creation. As a result of the process of revitalizing exports and marketing for the foreign market, this requirement becomes of great importance as it forms the basis for being able to translate and subtitle works in other languages, therefore it has been exchanged with the General Directorate of Television Cuban, so that all audiovisual work created for commercialization meets this requirement, among other things to be in line with international standards, ”said Sierra.
According to the ICRT guideline, “our strategy aims at the digitization of audiovisual files of patrimonial value and the identified files may have a commercial interest that is not in HD format. For this purpose a Digitization Center has been set up that has advanced equipment to carry out this process ”.
Cuba was one of the first countries in Latin America to have television, but production after 1959 was downgraded from other countries such as Mexico.
Sierra brought that up too the ICRT “works” to charge for advertising services“The shapes and spaces into which advertising would be inserted are being studied, as are all the other edges that arise from this problem. In addition, what has to do with sponsorship is also being evaluated,” he said.
That’s what journalist Paquita Armas Fonseca thought Cuban television can export series such as LCB The other war, which tells the fight against the bandits, but “It does not appeal to those who see socialism as ‘an ogre'”
Armas also suggested exporting the series from the ICRT Breaking the silence, which talks about “multiple forms of violence”; the program Conscience, which recounts the lives of Cuban scientists, for “hooking the Abdala and Soberana vaccines,” he said; and capsules of Chamaquili of La Colmenita engaged in the bicharraco (known as SARS-CoV-2), ”he added.
“TV can sell scripts, and of course! Promote are artists so they can be hired elsewhere. I think with a good marketing job there would be many uses. to enter convertible currency, so necessary so that the chicken is not missing and is not bought after long and stormy lines, ”he concluded.
However, Armas did not propose the popular comedy program Live the story which is followed by Cubans outside the island and is one of the favorite spots of the criticized Cuban state television.