A sponsor related to Guillermo Álvarez Cuevas left the Heavenly Team uniform at the end of the contract
Cruz Azul jumped to the field of the game against Necaxa with one less sponsor. That is the case with Finagam, who appeared on the team’s socks as a sponsor and was a financier of Guillermo Álvarez Cuevas, former club president and now on the run from justice. The contract expired and he left the uniform of the Heavenly Team.
The sponsorship of Financiera Guillermo Álvares Macías (FINAGAM) in the club’s socks ended this season, and he held that position in exchange for between “five or six million pesos,” ESPN Digital sources informed. That financial institution is submitting six fines for violating anti-money laundering controls to the financial authorities of Mexico, and Guillermo Héctor Álvarez Cuevas is still listed as active partners of the bank alongside his brother Alfredo, according to the public trade register.
The amounts of sponsorship and the location on the uniform were determined by Billy Álvarez in exchange for a minimal financial reward.
Finagam’s sponsorship expired in early 2021 and was not renewed to further separate himself from Guillermo Álvarez Cuevas, former club president and a fugitive from the judiciary, accused of working with means of illegal origin. La Financiera will continue to appear on Cruz Azul’s match billboards as that contract expires in six months, but a giant blanket featuring the brand’s legend appearing in the stands of the Azteca stadium has already been rescinded.
The club splits from Finagam, but the cooperative remains close to the financial situationSince it has 80 thousand savings and is related to part of the pensions of its participants, it strives to fulfill all obligations agreed from the beginning.
Cruz Azul’s managers are already negotiating new sponsorships with a brewery and a telephone company, so one of them could go and buy socks. Generally, that part of the uniform is occupied by airlines, who pay the teams with the plane tickets the team uses to fulfill all of their obligations in Liga MX.
In Cruz Azul, they want to remove any legacy left by Guillermo Álvarez Cuevas, it is meant to change the name of a property and even the mark Billy left on the socks has been erased.