The Coach Fall 2021 collection showed what it would look like if a fashion brand had a TV network, or maybe a streaming service.
The video Coach TV begins with an all-too-recognizable scene: Michael B. Jordan lounges on the couch in a cozy groutfit and surfs through Coach’s star-studded take on iconic American shows. To think Friends but make it K-pop, Mean girls with Megan Thee Stallion as Regina George, Tavi Gevinson as one Antique Roadshow appraiser, J.Lo in an MTV-esque music video lip-syncing to Blondie, and Rickey Thompson selling Coach handbags on a retail channel. There’s even a sexy nighttime hotline commercial featuring Cole Sprouse caressing a fluffy bag to a Bob the Drag Queen voiceover.
When the wacky pre-show draws to a close, it leads us to the brand’s fall 2021 lookbook, which was recorded around the world by Juergen Teller and modeled by Coach’s famous ‘family’, a group of famous faces including Kaia Gerber and Paloma Elsesser . Coach Forever Season Two builds on last season’s mix of archival and brand new pieces. Leather bags and jackets are upcycled and turned into collages to create new garments. Creative director Stuart Vevers wanted to capture the present moment by exploring “creature comforts” – the kind of layered outfits you’d see a New Yorker sporting while ordering bacon, egg and cheese from the sandwich shop on the corner.
“I have always enjoyed exploring the intersection of fashion and pop culture at Coach,” Vevers said in a statement. “I look forward to bringing my latest vision for the home to life through Coach TV. I wanted both the collection and the presentation to make sense and resonate in these unique times, and I’m excited to share both in a way that I hope will entertain and inspire. “
Tune Coach TV Below.