Chuck E. Cheese arrives in El Salvador with an investment of $ 2 million

Announcing the arrival of Chuck E. Cheese to El Salvador. Your first restaurant will be in the Multiplaza shopping center.

Economy

L.American pizza chain Chuck E. Cheese yesterday announced its foray to El Salvador with an investment of more than $ 2 million.

Chuck E. Cheese is a franchise founded in the United States in the 1970s that is characterized by, in addition to a fast food menu, video game machines, parties and children’s birthdays. The chain’s foray into El Salvador is in charge of the Franchisee Entertainment and Entertainment group, which already operates three locations in the Central American region.

Efraín Gutiérrez, director of the Chuck E. Cheese Honduras-El Salvador brand, announced that the first branch – the group’s fourth in Central America – in the Salvadoran market will be located at the Multiplaza shopping center, in Antiguo Cuscatlán.

The arrival of Chuck E. Cheese was scheduled for May 2020, but was delayed due to the incarceration introduced to stem the advance of Covid-19. The chain plans to open its first store in El Salvador between March and April in a 1,480 square meter store.

“We are delighted to open the doors of one of Grupo Roble’s shopping centers to welcome a brand like Chuck E. Cheese, an ally with whom we share the same passion to provide our customers with the best experiences,” said Susana de Castro , Marketing Manager of Grupo Roble.

What does it offer?

Chuck E. Cheese offers pizzas, salads, sandwiches, wings, nuggets, and chips. The chain ensures that the “preferred pizza” is pepperoni, as it is “the best-selling pizza in all establishments” operating in 17 countries distributed in the Middle East, North Africa, the United States and Latin America. America.

Gutiérrez added that the brand “always respects the quality” of the products it serves in all countries where it operates and that while ingredients may differ in some markets, it maintains the “secret touch of Chuck E. Cheese” .

“In this competitive world I never want to buy. Simply Chuck E. Cheese is a different place. It’s not just the pizza, not just the food, the most important thing is the pleasure given to minors, ”replied the brand’s spokesperson when he asked how the brand will compete with other local pizzerias that have gained ground in recent years. years.

In addition to the food section, the chain will include a game system, a rechargeable “Play Pass” card that allows users to collect points, and an interactive track for children to play and dance.

The brand director assured that they will open more branches as acceptance of the Salvadoran market increases, and estimates that the first agency will generate about 30 jobs.

Three Facts You Should Know

1. FOUNDATION: Chuck E. Cheese was founded in 1977, 44 years ago, in the United States. It is a chain of pizzerias with playgrounds for children.
2. OPERATION: The pizza chain is active in 17 countries across the Middle East, North Africa, the United States and Latin America and the Caribbean.
3. GET STARTED: In El Salvador, it will open its first agency in a Multiplaza shopping center with an initial investment of $ 2 million.