China’s Genshin Impact x KFC crossover events have been shut down due to concerns about COVID-19

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Don’t play chicken with a global pandemic

KFC was forced to close several restaurants in China this weekend after masses Genshin Impact players showed up to participate in the fast food outlet’s crossover event.

KFC announced it would be offering exclusively Genshin Impact pins and in-game items for customers who showed up and the phrase “Meet in a different world, enjoy great food!” cried. with the employees of the restaurant. As reported by Kotaku, the KFC stores in Shanghai, Nanjing and Hangzhou districts were inundated with fans. Despite the authorities’ efforts to keep the crowd under control, the rallies were judged to be in violation of China’s particularly strict COVID-19 regulations, forcing the event to be partially halted.

As noted by analyst Daniel AhmadCOVID-19 numbers are currently relatively low in China, making the country safer than several other major international communities. Anyway, holding a store promotion for one of the greatest video games of the zeitgeist while a global pandemic is still in effect is somewhat irresponsible. I feel sorry for the poor juices who were portraying in costumes Genshin Impact characters Diluc and Noelle. I hope they get out of there before they are overrun with fans, cuddlers and selfie-takers.

The in-game items from the event are expected to be made available to all players later this summer, while the physical pins are very limited. As such, these are highly sought after items in the US Genshin Impact community, which is currently estimated to rank 30-35 million players.

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