Just a few months after rolling out what could probably be called the first newsreader while maintaining privacy, the folks at Brave are trying to create their own search engine to complement their browser of the same name.
Brave Search, which the company announced on Wednesday, is poised to become the ‘privacy-protecting alternative’ to the likes of Google Search, whose massive market cache is built – in part – from sucking up data from every search query users make, even as those searches occur in incognito modeAnd as others have done pointed out in the past, if you tried to use Google Search in Brave’s browser, it’s still there all kinds of data at the end of Google it collects on the number of search ads you see or click on.
DuckDuckGo CEO Gabriel Weinberg has previously said that the only surefire way to keep your searches private is … by a pro privacy search engineBrave, for its part, by default gives its users more than a dozen different search engines to choose from, including privacy-protecting options like DuckDuckGo and Qwant, whose slogan is literally ‘the search engine that respects your privacy’.
Brave plans to join these types of players for its own search engine, but it sets itself apart from them – and more mainstream competitors, like Google – in a few ways. First, the company says it will provide its users with two options: an ad-free paid search option or a free-to-use option backed by the same Brave-targeted ad network that jumps through. tons of hoops to keep consumer data as far away as possible from the prying eyes of advertisers. And unlike the somewhat mysterious and opaque statistics that Google uses to determine which sites are ranked within its own search engine, Brave’s team has already revealed an offer because of the way the search engine can rank results in a freely searchable format.
People who want to give Brave’s new search engine a spin when it rolls out can sign up for the official waiting list here
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