Beyonce dropped the complete video of her new Ivy Park collection, which was made in collaboration with sportswear brand Adidas, on Friday evening.
After weeks of teasing images of herself dressed in a number of different looks for the slopes, her latest Instagram post revealed even more winter accessories, clothing and shoes for fans.
“ ICY PARK, ” the 39-year-old megastar wrote the recording, which also featured cameos from Hailey Bieber and Gucci Mane modeling the clothes.
New looks: Beyonce dropped the entire video of her new Ivy Park collection, made in collaboration with sportswear brand Adidas, on Friday night.
Some of the invisible pieces in the mother of three’s latest launch included a puffer jacket covered in name tags that read: ‘Ivy Park’ and a gray windbreaker, which she paired with a jewel-encrusted headscarf.
In other ensembles, she posed in a form-fitting pink ensemble with a matching fur-lined jeep.
She topped off the retro look with metallic white cat-eye sunglasses and sported her hair in a chic 1960s high ponytail.
Icy Park: After weeks of teasing images of herself dressed in a number of different looks for the slopes, her latest Instagram post revealed even more winter accessories, clothing and shoes for fans
Glow in dark: The star looked absolutely stunning in her chic look
She first started teasing the new collection last month, after dropping a winter wonderland campaign clip.
She wore a white bustier with an all-white ski look, complete with a furry ushanka hat, puffer gloves, and a matching scarf, while posing on a ski lift.
Also in the campaign appears 24-year-old Bieber, who wore a sporty look in the same pink print, while lying on the hood of the matching Jeep.
Hot pink: 39-year-old megastar’s new shot features cameos from Hailey Bieber and Gucci Mane modeling the clothes
Ice Queen: She also rocked a sleek pink ensemble with a matching fur-lined jeep, while teasing her new ‘Icy Park’ collection for Ivy Park X Adidas
Hip: She topped off the retro look with metallic white cat-eye sunglasses and sported her hair in a chic 1960s high ponytail
Hailey flashed her toned stomach in a tan ensemble with a skirt, sports bra, jacket and hat, all with the same geometric print.
The campaign also features Gucci Mane and Dallas-born singer Kaash Paige, who are modeling the brand’s new skiwear-inspired winter collection.
In addition to the winter clothing and accessories, there are new shoe styles of the Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the first Super Sleek Boot.
Snow Queen Bey! Dressed all in white, the star seemed ready to hit the slopes
So lit: Gucci covered Mane while showing off his big bling to look fire
According to Adidas, the collection was created with the aim of bringing out ‘creativity, individuality and imagination’ in those who wear the pieces.
Following October’s Drip 2 collection, Icy Park once again uses the motto ‘This is my Park’, but this time it’s ‘Your Park Is Your Wonderland’.
The size-inclusive Adidas x Ivy Park line was first launched in February 2020.
Bring it: The size-inclusive Adidas x Ivy Park line first launched in January 2020
Pretty in pink: Also an appearance in the campaign is Hailey Bieber, 24, who sported a sporty look in the same pink print while lying on the hood of the matching Jeep
Meanwhile, Beyonce recently shared in an interview with Vogue UK how she has used fashion as an ‘escape’ during lockdown.
Formation’s hitmaker – who has nine-year-old Blue Ivy and twins Rumi and Sir, three, with husband Jay-Z – enjoyed taking a day out every week for herself and her kids to get dressed and pose for photos while she was in quarantine at home the coronavirus pandemic.
And the ‘tradition’ they established greatly influenced the latest Ivy Park collection.
Matchy matchy: Hailey flashed her toned stomach in a tan ensemble with a skirt, sports bra, jacket and hat, with the same geometric print
Cool kicks: In addition to the winter clothing and accessories, there are new shoe styles from the Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the first Super Sleek Boot
She said at the time: ‘During quarantine, fashion was a place of escape for me. My children and I came up with Fashion Fridays.
“Every Friday we would dress in my clothes or make clothes together and take each other’s pictures.”
This is the third drop of her line, after the first collaboration with Adidas took over social media last January and quickly sold out online, as was the second collection, which came out in November.
Beyoncé previously launched the athleisure brand in March 2016, releasing a collection with Topshop.
Sold Out: It marks the line’s third drop, after the first collaboration with Adidas took over social media last January and quickly sold out online, as was the second collection, which came out in November.