Beyonce the Snow Queen! The singer is teasing her third Ivy Park collection, called Icy Park, with Hailey Bieber and Gucci Mane
Beyonce teased her third Ivy Park collection called Icy Park.
The 39-year-old megastar is once again working with sportswear brand Adidas on the latest Adidas x Ivy Park collection.
This time, they have created pieces suitable for the slopes, including shoes, accessories and clothing.
Snow Queen Bey! Beyonce teased her third Ivy Park collection called Icy Park
Le look: The megastar is once again collaborating with sportswear brand Adidas on the latest Adidas x Ivy Park collection
Snow Bound: This time they’ve created pieces suitable for the slopes, including shoes, accessories and clothing
According to Adidas, the collection was created with the aim of bringing out ‘creativity, individuality and imagination’ in those who wear the pieces.
The third drop features the updated Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleep sneakers, plus the new Super Sleek Boot.
Rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman will star in the campaign alongside Beyonce.
Creative: According to Adidas, the collection was created with the aim of bringing out ‘creativity, individuality and imagination’ in those who wear the pieces
It’ll cost you: The third drop has the updated Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleep sneakers, plus the new Super Sleek Boot
Star power: Rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman star in the campaign alongside Beyonce
Following October’s Drip 2 collection, Icy Park once again uses the motto ‘This is my Park’, but this time it’s ‘Your Park Is Your Wonderland’.
The size-inclusive Adidas x Ivy Park line was first launched in January 2020.
Meanwhile, Beyonce recently shared how she has used fashion as an ‘escape’ during lockdown.
Winter Wonderland: Icy Park follows October’s Drip 2 collection, again using the motto ‘This is my Park’, but this time it’s ‘Your Park Is Your Wonderland’
Bring it on: The size-inclusive Adidas x Ivy Park line was first launched in January 2020
So lit: His face was covered when he showed off his big bling to look fire
The Formation’s hitmaker – who has nine-year-old Blue Ivy and twins Rumi and Sir, three, with husband Jay-Z – enjoyed taking a day off every week for herself and her kids to get dressed and pose for photos while she was quarantined at home amid the coronavirus pandemic.
And the ‘tradition’ they established greatly influenced the latest Ivy Park collection.
She said at the time: ‘During quarantine, fashion was a place of escape for me. My children and I came up with Fashion Fridays.
“Every Friday we dressed in my clothes or made clothes together and took each other’s pictures.”
It became a ritual for us and an opportunity to tackle this crazy year together.
The latest Ivy Park collection is inspired by this new tradition. It consciously uses bright, bold colors to remind us to smile.
“I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing.” They brought me joy and made me smile in the midst of a difficult time for all of us. ‘
Her last look had snow in the background: the 39-year-old siren in her previous collection who was vibrant