Bernie Sanders’ outfit at the inauguration ceremony takes over the love of the networks

Bernie Sanders (New York, 1941) is a regular protagonist in social networks. Last Wednesday, the Vermont senator won the affection of thousands of users on social networks for the dress he used for Joe Biden’s inauguration ceremony. Unlike the long coats and ties of other Democratic politicians invited to the president’s inauguration, Sanders wore a casual gray jacket and oversized knitted gloves.

An image of the senator almost huddled in a chair in the middle of the stands of Capitol Hill, taken by the photographer Brendan Smialowski for the desk Getty Images it was quickly picked up by internet users. “Waiting here in the cold to be served my atole” were some of the sentences accompanying the statue. Others cut out Sanders’s silhouette and placed it in a myriad of settings: an IMSS waiting room, at a candy stand, on the subway, or in a meeting with The Avengers.

The story of that jacket was shared by the Senator’s wife, Jane O’Meara Sanders. It is a garment made by Vermont-based sportswear brand Burton Snowboards. “Our son Dave teamed up with Burton Snowboards founder Jake Burton on a limited edition jacket with Bernie Sanders’ face on the back,” he says. “Bernie really liked it, so Dave bought him one, without his picture, for Christmas,” said O’Meara. The company unveiled the model Sanders is using, at a cost of $ 132 (about 2,600 Mexican pesos), which is currently sold out.

Sanders usually has a certain style when it comes to winter clothing. The senator wore a similar piece of clothing used in another meme, but as of December 2019. On his social networks, the senator and then Democratic Party presidential candidate released a video to raise money. “I ask for your financial support again” (again, I ask for your financial support). Sanders’ image has been featured in several Christmas memes, such as when money is asked for after wasting everything at Christmas.

They say the best things in life are priceless, like Sanders’ big gloves. According to journalist Ruby Cramer, they were a gift from Jen Ellis, a teacher at Essex Junction in Vermont. “She gave them to it over 2 years ago and was surprised when she started using them in the campaign” he told Twitter. They are made from recycled wool sweaters and lined with a material made from recycled plastic bottles.

The politician has amused himself by the phenomenon of his image on social networks. In an interview with CBS, Sanders took it with a sense of humor. “In Vermont, we know something about the cold,” he told reporter Gayle King. “We’re not really into fashion, we just want to stay warm. And I did that today ”. On his Instagram account, Sanders picked up this interview to promote an initiative to give $ 2,000 aid to Americans out of work due to the pandemic. ‘Fashion? Let’s get to work, ”he said.

Away from politics and Sanders’ agenda, social media has made the senator laugh. The social media accounts of institutions like the Phillips Museum or personalities like actress Zoe Saldana are just one example of the significance of Sanders’ image. Whether you wait patiently for the galleries to open, make it a show of how to wear the mask or as part of epic film and art scenes. Bernie Sanders has earned the love and attention of social media.

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