Apple today shared a new AirPods Pro-focused ad called “Jump” on its YouTube channel, creatively highlighting the earbuds’ active noise cancellation and transparency.
On the spot, a man jumps ropes through the city wearing AirPods Pro. It’s set to Young Franco’s song “Fallin ‘Apart”, and it features the tagline “Change the world in your playground with” AirPods Pro “.
Apple’s AirPods Pro ad comes amid rumors of third-generation thirdAirPods, which could be released this month. The AirPods 3 looks the same as the AirPods Pro with shorter stems and a smaller body, but does not have the same active noise cancellation feature.
It is also rumored that Apple is working on a new version of the AirPods Pro that will not have a stem, but it is not yet clear when the new AirPods Pro could launch.