In a new ad on its YouTube channel, Apple is promoting the durability and water resistance of the iPhone 12 and the performance of the “Ceramic Shield” display.
The ad, titled “Cook,” shows a chef trying out an iPhone 12 by splashing liquid and flour on it and dropping it multiple times on the screen. The advertisement aims to showcase the “Ceramic Shield” screen on the iPhone 12, a new type of glass created by “introducing nano-ceramic crystals into the glass”.
Apple claims that this new glass on the front and back of iPhone 12 models results in four times better drop performance and calls it the strongest glass in any smartphone. IPhone 12 models are certified with an IP68 rating, allowing them to withstand submersion in up to 6 meters of water for up to 30 minutes.