Most of us, when we think of the late Apple co-founder Steve Jobs, probably fixated on the stereotype of him as a detail-obsessed quasi-workaholic, whose near-mania when it came to the seemingly smallest details led to world-changing products like the iPhone and helped Apple become the world’s most valuable company.
But Jobs’s former executive assistant Naz Beheshti paints a different picture of her old boss in her new book. Pause. To breathe. Choose: Become the CEO of your wellbeingFocusing largely on her wellness coaching, she also sprinkles the book with nuggets about the spry Apple CEO who urged Apple to create a range of popular products such as the Mac, iPod, iPhone and iPad, which was known for melting down when employees didn’t live up to his standards – and who apparently also put a premium on quiet time, where he could take a mental break uninterrupted by the demands of being a CEO. So much so that on the rare occasions when he turned off his iPhone, Apple employees seem to have a good idea of where that meant Jobs was hiding: in the office of Jony Ive, Apple’s former head of design, where he would be. dreaming about the future and playing with mockups and prototypes that Jobs often called his “toys.”
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“I quickly discovered what game time was like for Steve Jobs, and how it was one of the keys to his success as a great innovator,” writes Beheshti. “When someone was looking for Steve, or when he couldn’t be reached on the phone, there was only one place where he could be found almost flawlessly: in the office of Jony Ive, Apple’s former Chief of Design Officer.”
In the same sense, Beheshti said CNBC that Jobs’s mythos as a tyrannical teacher obsessed with work is to some extent exaggerated. He meditated daily, she says, “maintained strong relationships” and exercised regularly – the latter probably a reference to the walks he often took, often having long conversations with people.
But it’s his penchant for making time to basically interact with Ive and his team that is particularly interesting, and even relevant to the constant connectivity many of us feel in the coronavirus era, where the traditional dividing lines between work and private life are more blurred than ever. Even one of the most successful, wealthiest businessmen of all time, it seems, recognized the need to take clean breaks from work, charge, and recalibrate.
“We would go crazy if we got in touch with him, trying to get him to his meetings,” Beheshti writes in her book. “At some point we should call Jony’s office and enlist his help to drag Steve away from his playtime … His time with Jony gave him the space and opportunity to laugh, introduce himself, create and renew a new life. feeling of freedom. “
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Andy is a Memphis reporter who also contributes to outlets like Fast Company and The Guardian. When not writing about technology, he is protective of his burgeoning vinyl collection, as well as his whovianism and binges on a variety of TV shows you probably don’t like.