Tim Cook, Apple’s CEO, would like employees to return to the office after the pandemic and in an interview with People, he said he expects Apple to implement a “hybrid environment” to return to personal work.
/article-new/2021/03/tim-cook-apple-park.jpg?resize=560%2C315&ssl=1)
Cook said it’s important for people to “be in physical contact” because you can’t plan for collaboration and innovation.
“Innovation is not always a planned activity,” adds Cook. It bumps into each other during the day and brings up an idea you just had. And for that you really have to be together. ‘
Apple has an open floor plan model designed to encourage employees to interact with one another, and Cook says Apple is still “figuring out” how to do that when people return to work. However, the time he was out of the office taught Apple that some things are “perfectly great” to do virtually.
“We have realized and learned that some things are perfect to do virtually in Zoom or WebEx, whatever, or FaceTime, whatever you have. So I think it will be, I’ll call it a hybrid environment. [for] a little.”
Cook also took the opportunity to point out the work Apple employees were doing while working remotely. Cook said Apple had a “huge, productive period” with the introduction of the 5G iPhone 12 series and the M1 Macs. “These are significant achievements,” he said.
“We are a truly personal team because we believe it is the best for collaboration,” said Cook People“But we knew that was no longer possible, or was not possible for this period. And so we had to reinvent ourselves.”
Cook said there was no set date for return to work, but he “can’t wait” for Apple employees to return to work.
In addition to commenting on Apple’s future plans for employees returning to work, Cook answered a series of short questions about his daily routine. Cook said he goes to bed around 9:30 pm and wakes up at 4:00 am. He opens Apple News first in the morning, and coffee and his iPhone are two things he can’t live without.
Cook said he recently “binged” the Apple TV + series Ted Lasso and that strength training is his favorite workout. Cook also said that he last FaceTimed his cousin, his favorite emoji is the peace sign emoji (✌️), and that he hopes to take a trip to Glacier National Park in the future.