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Amazon Inc. makes it easier for some Whole Foods shoppers to pay for their groceries – all they need is the palm of their hand.
The e-commerce giant announced on Wednesday that it will begin rolling out its new palm recognition technology, Amazon One, at Whole Foods Market stores in the Seattle area this spring.
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The Madison Broadway location in Seattle will now be the first to use the service as a payment option. Amazon will then roll out the technology to seven additional Whole Foods locations across the area in the coming months, the Seattle-based company said in a blog post on Wednesday.
Once a customer has signed up for the service, they simply hold their palm over the Amazon One device. The customer, whose palm is linked to his credit card information, will then be charged.
The Amazon One device at an Amazon Go store in Seattle. (Amazon via AP)
“No two palms are the same, so we analyze all these aspects with our vision technology and select the most different identifiers on your palm to create your palm signature,” Amazon wrote in the post.
Amazon claims the entire process will only take “about a second or so”.
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The biometrics first launched in several Seattle stores last September, including Amazon Go, Amazon Go Grocery, Amazon Books, Amazon 4-star, and Amazon Pop Up.
Any palm image offered for use is never stored on the Amazon One device, the company said, citing security reasons.
The data is encrypted in a secure sector of the cloud tailor-made by Amazon, and customers can also permanently delete their Amazon One-related data at any time.
People can sign up for an Amazon One account with a mobile phone number and credit card. An Amazon account is not required.
The Associated Press contributed to this report.