The seven-time Super Bowl champion is launching an NFT platform called Autograph this spring. It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles, a Brady representative told CNN Business.
Autograph will also produce NFTs with Brady.
Dillon Rosenblatt, Autograph co-founder and CEO, told CNN in a statement, “Autograph brings together some of the world’s most iconic names and brands with the best digital artists to conceive, create and launch NFTs and breakthrough experiences. a community of fans and collectors. “
NFTs, or non-replaceable tokens, are pieces of digital content attached to the blockchain, the digital ledger system that supports cryptocurrencies such as Bitcoin and Ethereum. While those cryptocurrencies are fungible, meaning you can exchange one Bitcoin for another identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.
A wave of interest has led to astronomical sales and sparked the interest of celebrities. For example, a work of art by digital artist Beeple recently sold for $ 69 million at Christie’s. Rock group Kings of Leon released their most recent album as an NFT and Twitter founder Jack Dorsey’s first tweet sold as an NFT for $ 2.9 million.
Brady and entrepreneur Richard Rosenblatt will serve as Autograph co-chairs. The company has also assembled a high-profile advisory team, including Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, Warriors co-owner Peter Guber and DraftKings North America President, Matt Kalish and Dawn Ostroff, including Advertising Business Officer at Spotify.
Autograph will also have interactive offerings such as live auctions, physical product drops, and in-person experiences.
And if you’re wondering how much an NFT could hit the greatest footballer of all time, check out this past weekend. The most expensive trading card in football history, a Tom Brady rookie sold for $ 2.25 million, beating the record $ 1.32 million purchase from FitBit CEO and co-founder James Park last month.
