The New York-based radio host shot after comparing black women’s skin to the toaster’s settings

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A New York radio host was fired on Wednesday after comparing his favorite toaster settings to black women’s skin tones, including tennis star Serena Williams, actress Halle Berry and CBS anchor Gayle KingGayle KingCNN’s Abby Phillip is expecting first child this summer Olivia Munn applauds Biden’s reaction to Atlanta shootings Prince Harry has had ‘unproductive’ conversations with Charles, William since Oprah interview: Report MORE

“The Morning Bull Show” host Rob Lederman with Buffalo’s 97 Rock radio station was “quickly discontinued” by broadcaster Cumulus Media.

“Cumulus Media operates from a clearly defined set of programming principles and there is no doubt that Rob Lederman’s comments on The Morning Bull Show directly contradict those principles,” the company said. “We quickly terminated him and suspended the rest of the show’s on-air talent. We apologize and deeply regret the incident.”

The suspended presenters who also joined the conversation were Chris Klein and Rich “Bull” Gaenzler, according to local outlet WKBW.

On the controversial broadcast, Lederman compared his toaster settings to the skin tones of high-profile black women.

“We have ours [our toaster settings] … about the attractiveness of women that I find attractive, so I will never go to one Serena Williams Lederman said while his co-hosts laughed. But I feel very comfortable at the Halle Berry level. I just need a little bit more mulatto … Gayle King isn’t even on my toaster. “

The clip went viral after it was shared on Twitter by ESPN reporter Marcel Louis-Jacques.

Several organizations, including Buffalo’s Roswell Park Comprehensive Cancer Center, the Roswell Park Alliance Foundation, and the Ride for Roswell, pulled their ads from the station amid the fallout.

Lederman was also terminated from his role as the host of the arena of the Buffalo Sabers and Buffalo Bandits.

Lederman apologized on Twitter after his impeachment, saying he was “shocked” to hear back to his comments.

“I sincerely want to apologize for hurting people with my silly and ignorant comments yesterday,” he said. “I understand 100% why people are rightly angry. I made a mistake and it’s hard to look myself in the mirror, but I want to acknowledge it. I apologize from the depths of who I am.”

The former host added that he had contacted “the NAACP, my friends in the African American clergy, as well as the mayor’s office, to seek their guidance and education.”

“I ask for your forgiveness and I promise that I will learn, do better, and increase my sensitivity and understanding,” he wrote. “I want this to be the start of a learning process so that we can improve as a community.”

Buffalo Mayor Byron Brown (D), who is black, was one of many elected officials who publicly condemned the exchange.

“The racist commentary on ‘The Morning Bull’ show at 97 Rock is outrageous and excruciating,” tweeted Brown.

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