Sonia Valentín is not considering immediate changes to Wapa’s programming

The first project on Sonia Valentín’s desk as Wapa’s new production director is to bring to the screen an innovative edition of the Miss Universe pageant PUerto Rico, whose franchise belongs to the channel.

Along with the development of this montage, the production company will explore with its colleagues how the content currently displayed on the screen can be improved and others can be created to ensure that the adult television audience continues to watch it and the youngest group. attract viewers.

“Our work has really always focused on trying to maintain quality and also developing opportunities. How can we somehow amplify and amplify what we have on screen, because at the moment we are channel number one and that is because people see it ”, emphasizes the actress, director and producer. “What I want to do is discover what we can strengthen from what we have and what other opportunities we can develop. That’s the mission, and in other things that we’re going to do, I’ll be able to analyze the new lyrics, see what’s being submitted, see what’s a development opportunity and what’s not, because there’s a big mission, because we can try to stimulate new projects with young people and with new visions. And this is not to change the existing, but to add, ”he said.

Valentin has no plans to make any immediate changes to Channel 4’s programming. “I don’t think there will be any immediate changes,” he said.

The challenge is how to get young people to watch television and how to get older people to participate in network programming because both are going to grow and they have to grow and I think they will grow at the same time. If we can do that, there is life in both media, if not, one medium may gain ground from the other “

Sonia Valentín, Production Director of Wapa

The TV manager understands that the profile of the Wapa viewer is the representation of the ‘people’.

“The viewer of Wapa is mainly an adult person. You would be surprised how many women you see, for example ‘Warriors’; ‘Pégate (at noon)’ is a program that is essentially seen by women, so the profile is the people, it’s our country, it’s what we see, ‘described who was appointed director at the same time as Frank Dobek. operations.

Your bet to grab the attention of the audience who prefers the entertainment offered by the platforms of streaming is to maintain the standards of quality and directness that govern them.

“The point is that we now have a complete package of possibilities to see and choose what we want to see, that’s why quality is important, that’s why the news we’re presenting is the moment, because as a channel we reach the people in the moment, and that immediacy is what somehow keeps the viewer bound to Wapa ”.

For the Miss Universe pageant, Puerto Rico will have to manage the few economic resources that can be allocated to the project due to the effect the pandemic has had on productions.

The date of the competition is still unknown, nor is it known whether the audience will be present.

“There are complications, but we are going to make a good show of that, I am sure”, he assured.