In contrast to the chaotic outside world, consumers are increasingly looking for valuable moments to relax body and mind. At home, the bathroom is often the best place to find these moments of tranquility thanks to the power of water, an element that cleanses, stimulates and softens. An ‘elixir of life itself’, as Grohe describes it, a company that has turned this room of the house into an oasis for a decade with its Spa line. To celebrate the launch of the Grohe X platform, the German manufacturer has this Thursday handled some brushstrokes of the latest news from Karl Lennon director of A&D Accounts at Lixil Emena Patrick Speck director of Lixil Global Design
As Lennon explains, in this crazy year, consumers are betting on creating a space for indoor spiritual retreat. “What we can see is that consumers want to take more care of their health and well-being and therefore think more about their consumer choices. The bathroom has also become very important in their living space. It has become a sanctuary for health.”
Likewise, the expert continues, it has evolved from a closed space, functional for hygiene, into a space where they can indulge themselves and immerse themselves in their daily rituals. “It is a place in the house where we can take time for ourselves, be calm. This has led to a change in the products that should be offered. For example, showers that allow us to relax before going to bed or before going to bed. regain energy before going to bed. go to work “.
Grohe Spa is ideal for these functionalities, a line that has been on the market for 10 years and today developed as a premium offering that promotes well-being through water. “I believe that with this range we can respond to the trend of health and wellness, which tells us that the need for well-being must transcend all senses. So when we design a bathroom, we take into account every detail included in the space , and we also have a coordinated design solution. This means all bathroom design solutions come from a single source for consistency. ”Speck points out.
The designer places special emphasis on the concept to go beyond the five senses. “It is very difficult to separate emotion and design. We have to experiment and the design is ultimately created based on what activates our senses. Everyone focuses, for example, on emotions, on what we see, what we touch, in what we can taste. , but as we evolve or grow as a person, we sometimes forget to feel with the five senses. I think the new experiences our brand offers allow consumers to get back to all that sensory aspect. ” Y that’s why they try it in the innovations of the Spa range “integrating a holistic consumer experience”.
According to the director of Lixil Global Design, it is a factor that distinguishes the brand, especially since the range no longer focuses on one product to create a whole. “This is the future”he insists.
From this line stands out the new Grohe Allure faucet, an accessory first produced 15 years ago, and it was a design milestone for the company. “It was a very sleek design, and I think re-creating something that has such a powerful presence, we have to be very careful, to make sure we keep the foundation, but at the same time, we have to keep adapting ourselves to the needs of the people, consumers and producers “
So, Speck explains, they’ve managed to offer a new line, with new proportions. “The result is a product that catches the eye more, and the users really like it. It has super clean surfaces, a clear high quality craftsmanship, and all this brings a little reflection to the quality handicrafts done in Germany. ” In addition, they have expanded the range. “As we try to create holistic experiences for the bathrooms, we want them to be combined with the different accessory lines. With that it is not only the products, but also the colors, ceramics, etc.”.
With regard to the future, the expert cannot make much progress, but he can emphasize that the holistic aspect will remain the most important. “We want minimalist solutions for the bathrooms. As part of the design team, we are working hard to further expand the line.”