As part of its barrage of attacks on M1 Macs, Intel launched a “PC vs. Mac” website this week that is strongly biased in favor of PC machines equipped with Intel chips and makes questionable claims about Apple’s M1 Mac setup.
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Intel’s website states that Apple’s M1 Mac benchmarks do not “translate to real use” and that compared to PCs with 11th generation Intel chips, M1 MacBook functions “just don’t add up”.
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Intel positions PCs as more “personalized” to meet a user’s “specific hardware and software needs”, while the M1 Macs offer “limited” device support, games, and creation applications. “Basically, a PC gives users a choice, something that users don’t get with a Mac,” the website reads.
PCs offer a “full touchscreen” instead of the “limited Mac Touch Bar,” along with “2 for 1 Form Factor options,” while Apple charges customers for “multiple devices and equipment.” The website highlights specific software such as AI-based content creation tools from Topaz Labs that are said to be faster on 11th Gen Intel Core chips and faster Chrome performance.
A PC is built for the user. They can run any software and games that users want to use and can accommodate any plugins you like. The possibilities are endless with a PC versus Apple’s tightly controlled walled garden.
Intel launched a major anti-Apple silicone ad campaign this week targeting the M1 Macs. A series of ads released on YouTube, former “I’m a Mac” actor Justin Long, praising the benefits of Intel-based PC machines.