Former ‘I’m a Mac’ actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

Intel has enlisted the services of former “I’m a Mac” actor Justin Long in a series of new ads casting Apple’s latest custom M1 processors as inferior to newer Intel-powered laptops. processors.

Known for his role in Apple’s hit TV ad campaign ‘Get a Mac’ from the 2000s, Long stars in a series of ads called ‘Justin Gets Real’ on Intel’s YouTube channel, starting each video by himself for as’ … a Justin – just a real person who makes a real comparison between Mac and PC. ”

In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user playing on the MSI Gaming Stealth 15M laptop powered by an Intel Core i7. Long then asks for a Mac before quickly agreeing with the PC user that “no one is playing on a Mac.”

Other adverts include Long shadowing Apple’s lack of touchscreen Macs on behalf of Intel, the inability to connect more than one external display to ‌M1‌ Macs, and the variety of different options available for Intel-powered laptops. .

Intel launched a similar marketing campaign in February with a series of tweets highlighting the “shortcomings” of Apple’s ‌M1‌-powered Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and it is expected that Intel’s entire lineup will be fully ported in the coming years.

This isn’t the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials advertising the company’s Mate 9 smartphone.