New regulations were approved under California Consumer Privacy Act Monday prohibits the use of so-called dark cartridges – performed tricks by websites or apps who seek to frustrate or trick users into doing things they normally wouldn’t.
On a Monday press releaseCalifornia Attorney General Xavier Becerra announced the new regulations, approved by the state Office of Administrative Law, and said the updated restrictions will strengthen the historic CCPA legislation adopted in August 2020.
“California is at the forefront of online privacy protections, and this latest OAL endorsement removes even more barriers to enabling consumers to exercise their rights under the California Consumer Privacy Act,” Becerra said “This protection ensures that consumers are not confused or misled when they want to exercise their data privacy rights.”
Imagine navigating a website or viewing an in-app ad suddenly redirected to a subscription page, even though you are not interested in any product is is being marketed you. Sun tactics to be what is known as “Dark patterns”- underhanded strategies who rely on “Confusing language or unnecessary steps such as forced clicking or scrolling through multiple screens or listening to why you shouldn’t opt out of their data sales,” said an infographic provided by the California AG office. The tactics are more widespread than you might think, and banning them under the CCPA is one step to ensure that consumers are protected of deceptive company practices
G / O Media can receive a commission
The new regulations will also use a new one Privacy options icon, dat internet consumers can use this as a visual clue to opt-out of the sale of their personal information.
Adopted in 2018.The California Consumer Privacy Act is one of the most robust data privacy laws in the United States. As it is written, the legislation currently grants consumers taller control over how the Personal information that companies collect about them is used and shared, and in most cases also allows them to delete their personal information or unsubscribe from the sale.