Puerto Rican reggaeton player Daddy Yankee announced that he will be launching a new song Thursday night that he said will “revive” reggaeton, in an announcement reactivating his Instagram account, which was deactivated a few days ago.
“They say even reggaeton isn’t dead. I can’t find the logic. But if it is, I’ll relive it tonight,” said the self-proclaimed “boss” of reggaeton in a video posted on Instagram.
“Slow down, REGGAETON’s dad is here 11:59 pm,” added Daddy Yankee on his Twitter account about the time he will be launching the song, attached to the # problema tag, referring to the title of his new single.
Daddy Yankee’s phrase referring to ‘they say reggaeton isn’t dead’ comes from a statement recently published by Panamanian musician, producer and influencer Rodney Clark, better known as ‘El Chombo’, who stated that the urban genre ‘died “.
According to “El Chombo”, the reggaeton “de la mata”, the original from the early 90’s and when Daddy Yankee started his musical career, it almost doesn’t exist anymore, and what sounds today is mostly a kind of pop / urban and other variations that have nothing to do with the original essence of the rhythm.
Daddy Yankee started his music career at the age of 15 in “Playero 34”, with the music producer DJ Playero, where the word reggaeton or reggaeton was first heard.
“That was in the living room of Playero’s house. Using the augmentative of reggaeton, something different, but with the influence of Panama and the matrix of Jamaica. Papa Yankee explained at a press conference after the closing of the first edition of the “Premios Tu Música Urbano”.
After the phrases from “El Chombo”, several Puerto Rican music producers and interpreters of the urban movement, including Nico Canada, refuted this He assured him that reggaeton is more alive than ever, stating the success of duo Jowell and Randy’s album “Viva el perreo”, and that Bad Bunny helped with the production.
Likewise, Nico Canada mentioned the success of the song “Safaera” from the album “YHLQMDLG”, the second of Bad Bunny, in which Jowell and Randy and Ñengo Flow work together.
Even “YHLQMDLG” (Yo Hago Lo Que Me Da La Gana) made a mark in May 2020 as the album in Spanish with the longest time among the ten bestsellers on the Billboard 200 in the United States.
Bad Bunny, in turn, was the most listened to artist on Spotify in 2020, with over 8,000 million reproductions, nearly half of which came from his album “YHLQMDLG”, also the most listened to album in the world through the platform.
In the same sense, he is the Spanish-speaking artist who gets so many reproductions.