Facebook is about to launch its own rival for Apple Watch – the company is working on smartwatches with a focus on “health and messaging.” This was reported by The Information’s website with reference to “informed” sources.
Facebook plans to start selling watches in 2022. The watch allows you to send messages through Facebook services with tight integration with the Facebook Messenger messenger, and also has a range of health and fitness features. The watch can connect to health and fitness services or devices, such as Peloton Interactive’s platform and smart fitness equipment.
It is noted that the watch can operate without connecting to a smartphone and will receive mobile support. The software platform will be an open source version of Android. In the future, there are plans to develop its own software platform for portable devices. The second generation of watches will be launched in 2023.
As for the price, The Information notes that Facebook will be selling the watch for around $ 200.
Facebook is fighting back against changes to Apple’s privacy settings
According to reports, Facebook is testing a message push feature to explain how to Apple iOS users Facebook uses their data to show them personalized advertisementsApple’s iOS 14 is about to make some major changes to its privacy settings. These changes prevent Facebook and other platforms from collecting data about Apple users for targeted advertising. Facebook recently reminded its investors that Apple’s changes to its user-tracking feature “Identifier for Advertisers” (IDFA) could affect its business.
Here’s the news push feature that Facebook is testing. First, it will ask Apple iOS users if they choose to consent to the platform to collect their data; instead of asking them if they refuse to collect data. In fact, developers predict that only about 10% – 30% of users agree to have the platform collect their data. Without access to user data, advertisers will find it difficult to target potential Apple users with personalized ads.
Although last quarter’s earnings exceeded expectations, Facebook’s stock price is on the decline. This is because investors are concerned that Apple’s privacy changes will significantly affect Facebook’s future performance. Earlier, some media outlets pointed out that Apple’s latest software update will ask users if they want apps like Facebook to track their online activities.
Apple’s prompt still contains the final decision
Facebook claims the changes to Apple’s privacy settings will hinder small businesses’ ability to deliver targeted ads. In its latest blog post, Facebook stated once again… “Apple’s new reminder information shows it prohibits personalized advertising and privacy; but in fact we can have both. “
In the past, most of the conflicts between large companies about adjusting platform policies had nothing to do with consumers. However, sending reminders to users will put Facebook’s billions of users in the public fray of the company and Apple with changes to privacy settings.
Nevertheless, regardless of the choice users make on Facebook’s prompt, Apple’s prompt choice remains the final choice. Apple is directly responsible for the security of user data on its devices. Facebook is just an app and has no authority to get user information if Apple says otherwise. Both companies have been at odds for a while. According to the latest events, the problems between these companies will not disappear anytime soon.