It was the David and Goliath battle in 2020, with Apple relentlessly aiming for a small company with a ‘similar’ logo to his – even though that company’s logo contains a pear (instead of, you know, an apple) . But if you were hoping for a dramatic, rocking finale to the Apple / Prepear saga, it’s time to undermine your expectations.
The matter has finally been resolved, with meal planning app Prepear agreeing to change the logo slightly to avoid “watering down Apple’s distinctiveness.” After all, who could recognize the Apple logo, one of the greatest logos of all time, after seeing an image of a completely different fruit by a small business?
According to documents filed with the United States Patent and Tradekark Office (USPTO), Prepear has modified the blade on top of the pair, giving it a new, straight edge (bottom). And it seems that was enough for Apple, which has already agreed to the change. In any case, this was cleared up much faster than the messy, ongoing battle between Nirvana and Marc Jacobs.
In August, Super Healthy Kids (Prepear’s parent company) shared an Instagram post (below) explaining the situation and what it felt like “ as a moral obligation to take a stand against Apple’s aggressive legal action against small businesses and fight for the right to use our logo. ”The company also shared a petition to keep its logo, which ultimately resulted in a whopping 270,000 virtual signatures.
If we’re being honest, we’re just as perplexed now as when the case first came to light. The revised Prepear logo looks almost identical to the version Apple took offense with, suggesting that it wasn’t the use of the actual fruit that bothered the billion-dollar company – it was just the blade. The change is so small that we have to wonder if it was worth Apple’s effort (and no doubt money). And it seems Twitter agrees:
That whole Apple and Prepear logo case is really ridiculous. I like Apple, but sometimes they really fight the most stupid and unnecessary things.February 10, 2021
How many tens of thousands of dollars have been spent on lawyers modifying this drawing of a sheet😐 https://t.co/VBp0FtBg8UFebruary 10, 2021
Nevertheless, we are happy for Prepear that the matter was resolved amicably without the company having to make too many concessions to the design. It’s one of the most high-profile logo disputes we’ve seen in recent months, but at least it’s had a peaceful – if not happy – ending. If you are embarking on a logo design project, our logo design guide will help you create something truly unmistakable.
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