In the coming decades, today’s young people will become the majority of the world’s workforce. And like all generations, they have specific interests and concerns based on latent needs. When it comes to the world of work, several studies show that for people between the ages of 18 and 35, their well-being is an essential aspect of their lives.
We know that younger professionals are characterized by their commitment to social bonds, work-life balance and the sense of community, all factors that are part of emotional and social well-being. In addition, they are a generation focused on collecting life experiences rather than material achievements.
What does this mean for companies? According to a study by the international consultancy Deloitte, young people prefer companies that care for their well-being, their development and personal growth: 37% of them consider this dimension a priority. However, according to the same report, there is a gap between these expectations and company policy, as only 17% of leaders assess well-being in their organization.
In Argentina there is no time to waste to meet these requirements. According to INDEC estimates, people under the age of 30 currently make up 21.7% of the working population, a figure that will increase as previous generations retire.
In recent years, many technology companies have integrated leisure activities, redesigned their spaces to make them more open and collaborative, and added more flexible work modes, such as the home office. It was on the basis of these measures that such organizations became an ambitious place for young professionals.
Implementing wellness measures today is a necessary long-term investment to enable the development of our businesses in the future. Only in this way can we attract and retain young talent and benefit from the intellectual capital that these generations bring with them. So necessary for the digital transformation processes of our companies. Investing in a wellness program such as Vitality based on technology and resources such as gaming is one of the answers to this challenge.