Lenny Kravitz Asks His Fans To Invest In Your Own Life And Become A Heartbeat Billionaire In The New Stella Artois Super Bowl Ad
Lenny Kravitz asks fans to invest in your own life and become a ‘Heartbeat Billionaire’ in the new Super Bowl ad for Stella Artois.
The 56-year-old rocker teamed up with the brewery for their campaign called Invest Your Heartbeats In The Life Artois.
At the heart of the new campaign is to make people realize that they need to invest their time in the time they spend with the people they love around them.
Heartbeat Billionaire: Lenny Kravitz asks fans to invest in your own life and become a ‘Heartbeat Billionaire’ in the new Super Bowl ad for Stella Artois
Life Artois: The 56-year-old rocker teamed up with the brewery for their campaign called Invest Your Heartbeats In The Life Artois
The ad starts with Kravitz walking to a drum kit as he sits down and saying, “We were all born with 2.5 billion heartbeats.
The rocker picks up the drumsticks, rocks dark tones and a gold nose ring with his signature dreadlocks, adding, “That makes you a billionaire.”
He starts banging on the drums before his likeness turns into animated form when his song It Ain’t Over Till It’s Over starts playing.
Drum Kit: The ad starts with Kravitz walking to a drum kit as he sits down saying, ‘We were all born with 2.5 billion heartbeats
Animated Lenny: He starts pounding the drums before his likeness turns into an animated form as his song It Ain’t Over Till It’s Over starts playing
He asks the fans, ‘so as not to waste the fortune within us’, suggesting that they ‘invest in each other, invest in the moments we share’.
‘Because you’re rich in life when you’re a heartbeat billionaire,’ adds the singer as he has seen mingling with a group of friends.
“Invest your heartbeats in the Life Artois,” he adds as the 30-second ad comes to an end.
Investing: He asks the fans, ‘so as not to waste the fortune in us’, suggesting that they ‘invest in each other, invest in the moments we share’
Mingling: ‘Cause you’re rich in life if you’re a heartbeat billionaire,’ adds the singer as he mingles with a group of friends
Invest: ‘Invest your heartbeats in the Life Artois,’ he adds as the 30-second ad comes to an end
“This life is short, and while we all get the chance to endure 2.5 billion heartbeats, each heartbeat is special and should be treated as such,” Kravitz said in a press release.
“It’s a very powerful message and it comes at a very special time for everyone to pause and marvel at the true richness of life – our time together,” he added.
As part of Anheuser-Busch’s commitment to building a more sustainable future, the film has earned the Gold Green Seal from the Environmental Media Association and follows guidelines for sustainable production of TV, films and events.
Life is Short: “This life is short, and while we all get the chance to endure 2.5 billion heartbeats, every heartbeat is special and should be treated as such,” Kravitz said in a press release.
Kravitz recently paid tribute to his iconic godmother, Cicely Tyson, who passed away last week at the age of 96.
With inimitable style and grace, my dear godmother Miss Cicely Tyson made her big flight to heaven. She’s lived a remarkable life right up to the last minute, ”he began.
“A true pioneer, who uncovered her heart and soul so that we could witness the spirit of the characters she so brilliantly portrayed, who continue to move and inspire generations,” he added.
Tribute: Kravitz recently paid tribute to his iconic godmother, Cicely Tyson, who passed away last week at the age of 96