Robinhood’s Super Bowl spot will be an effort to restore the company’s image as a haven for small investors.
Video screenshot by Amanda Kooser / CNET
“You don’t have to become an investor,” says the narrator Robinhood’s new Super Bowl commercial. “You were born one.” It is an optimistic message from a financial services company has taken in a lot of heat lately.
A Super Bowl ad is a big, expensive marketing move for Robinhood because it seems to brighten up its image. The spot gives the company the opportunity to put itself in a positive light on Sunday for millions and millions of NFL viewers.
Robinhood makes the smart move to start the commercial with a close-up of a dog that will automatically evoke an “awww” response in many viewers. The rest of the ad follows along with ordinary people at home, at work and while dancing.
“We are launching a campaign during the Big Game this Sunday in the hope of reaching and empowering millions of people with one simple but important message,” Robinhood said in a blog post on Wednesday. “We are all investors.”
The company is dealing with the aftermath of users being restricted from buying GameStop and some other stocks as prices fluctuated wildly due to a campaign with social media. The Super Bowl ad is unlikely to clear up the controversy and investigation.
Here is how to watch the big game on Sunday, or you can just go directly to our collection of the most entertaining Super Bowl LV commercials so far.
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